Do you work directly with clients or through a team?

You work directly with me for strategy, communication, and accountability. When a project needs specialist production support, I coordinate it without adding unnecessary layers.

I am based in Rawalpora, Srinagar, Kashmir – 190005, India, and work with businesses across India and internationally.

What types of businesses do you work with?

I work with local businesses, service companies, ecommerce brands, startups, professional firms, tourism businesses, and organizations that need measurable digital growth.

Can you work with our existing marketing or development team?

Yes. I can lead a project, own selected services, or collaborate with your existing team and vendors through a clear scope and shared reporting.

About

Hi, I'm Sheikh Irfan.

A digital marketing expert from Jammu & Kashmir who helps businesses rank in Google and get cited by AI engines — ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Rawalpora, Srinagar, Kashmir – 190005, India 8+ years experience 150+ projects

Work with me

Sheikh Irfan

Digital Marketing Expert · J&K, India

Google Ads Certified

Google Analytics Certified

Meta Blueprint Certified

SEMrush Academy Certified

HubSpot Inbound Marketing

AI Search Specialist (GEO/AEO)

My story

From J&K to global clients.

I started my digital marketing journey in 2018, taking on small local businesses in Srinagar as my first clients. Back then, most J&K businesses had no digital presence at all — just being online was a competitive advantage.

Over the years, the game changed. Local businesses started competing online. National brands entered regional markets. And then AI came for search itself.

While most agencies were still optimizing for last year's algorithm, I was studying how ChatGPT, Perplexity, and Google AI Overviews decide what to cite. I became one of the first practitioners in India to specialize in GEO (Generative Engine Optimization).

Today, I work with businesses across India and internationally — from J&K local service businesses to SaaS startups to D2C e-commerce brands. The mission is always the same: help you dominate search in 2026 and beyond, wherever it happens.

How I work

Core values.

🎯

Results-first

Every decision is tied to revenue impact. Vanity metrics don't pay your bills.

🔬

Data-driven

Opinions are secondary to evidence. I let data guide strategy.

🤝

Transparent

You always know what I'm doing and why. No black box strategies.

🚀

Forward-looking

I optimize for where search is going — not where it's been.

Timeline

The journey so far.

2018

Started freelancing

First digital marketing clients — local businesses in Srinagar.

2020

First 100 clients

Expanded across J&K, started working with national e-commerce brands.

2022

Programmatic SEO focus

Built first programmatic SEO system generating 5,000+ pages for a client.

2024

AI-era specialization

Early adopter of GEO/AEO/AIO — started getting clients cited in ChatGPT and Perplexity.

2025

150+ projects

Crossed 150 successful projects, clients across India and internationally.

2026

Full growth stack

Offering the complete AI-era marketing stack: SEO + GEO + PPC + Web Dev + Social.

FAQ

Questions about working with me.

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